The graphic design course blog for
HND Visual Communication at Edinburgh College

Mentor Evening Buzz

25 April 2016

Some photos from the last mentoring evening of the 2015-16 session.  This event allowed our final year students to run their major project ideas past their mentors, and to talk about their whole experience of the course and their thoughts for the future.

Mentor Dan Haythorne, a Senior Designer at Teviot, came into the mentoring programme this year as part of our Partnership Initiative, and had this to say about the evening -

"It was wonderful to see and feel so much energy and passion buzzing around the place and I was particularly impressed with the guys who presented what the course had given them. The humour, delivery and analogies showed great ability to engage with an audience – a crucial skill for their futures."

The final project deadline is the last week in May, and our annual Industry Night and Show takes place on June 9th at the Fruitmarket Gallery.   We'll be announcing further details of the show in the next week or so.

Star Creative Shortlist

24 March 2016

For the fifth time in six years we're celebrating good news from the Marketing Society Scotland, who have shortlisted our final year design student Charlie Law for the Star Creative Award 2016.   This award is in the Development category, sponsored by Union Direct, and requires students from Universities and Colleges in Scotland to submit a written proposal and moodboard to a brief set by a high-profile client.

This year the client was the Scottish Government, and the brief was to highlight gender inequality and the pay gap in the business sector in Scotland. Only four entries made the shortlist this year, and they were then required to develop their idea and present it to the judging panel last Friday at the Union's studio in Edinburgh.  Charlie's presentation featured a clever twist on gender stereotypes and some engaging copywriting.  We'll post up samples of his work in due course.

The winner will be announced at the Marketing Society Star Awards, on June 9th at the Corn Exchange in Edinburgh, the annual celebration of Scotland's world-class marketing community. You can find out more about the awards, including the shortlists across all the professional categories, at the Star Awards 2016 website.

Spreading The Word

17 March 2016

Our NC class have just finished their first editorial project 'Interview'.  For this work, they interviewed HND students whilst they were out on placement at some of Edinburgh's best agencies. The class gathered the interview source along with some great photos of the HND class, and then set about designing some nice Q&A-style spreads.  We've posted a batch of samples on Pinterest, and have included three striking pieces here -

Aga Pomaranska interviewed Aiste Piechaviciute at Whitespace.

Ken Sjoberg interviewed Alex De Sousa at APS

Julia Martins interviewed Olga Kominek at Lewis


14 March 2016

Our 8th One Week project kicks off today, featuring HNC and Final Year students, working alongside 5 agencies - Multiply, Realise, Teviot, Whitespace and Blonde.

Our client this year is the National Galleries of Scotland, and the student teams have one week to answer the brief and present a solution to their respective agencies and to the tutor panel. Follow all the action on twitter at #oneweek8.

Talking Magazines

10 March 2016

Earlier this week we had a visit from Eric Campbell, Creative Director at White Light Media, an award-winning Edinburgh-based agency specialising in editorial design, magazines, and publishing in print and online. They've been consistent supporters of the course for a number of years (Eric is a graduate of the course) and he came in to talk to the NC and HNC classes about the joys of editorial design and the general approach thats required in the niche market area of magazines.

Eric talking editorial design in the studio.

White Light Media's work includes their cool specialist drinks mag Hot Rum Cow, and Eric brought in a box of Issue No.7, and also the quarterly tabloid-sized magazine, Poppy.  Awesome stuff.

White Light samples

The NC group are currently working on an editorial brief 'Interview', so this was great timing for them.  The brief was to interview our HND students whilst they were out on placement, and find out about their experiences, and then use that as source for magazine spreads that will be included in our forthcoming annual review magazine, InSitu.

We Luv Better Sleep

22 February 2016

Two of our NC design students - Aga Pomaranska and Kyle Lamond - recently picked up an award in a national competition set by the Sleep Council -  an organisation funded by bed manufacturers to promote the importance of a good night's sleep.

The brief was to create a campaign to help increase general awareness of the need for good sleep, and the key message from the client was to 'get eight hours of sleep and love the feeling of being rested, focused, happier & healthier'. The target audience was 18-25 / all genders - the biggest consumers of smartphone technology, which evidence suggests affects the brain’s ability to produce melatonin, the chemical that regulates sleep.

Aga and Kyle took a bold typographic approach, and combined Frutiger and Din Pro, set in the style of text speak, to make their copy catchy and easy to remember.  They also directed and shot their own photography. For more details on the competition, and some nice quotes, check out the press release on the Edinburgh College website.