welovedesign [blog]
visual communication + graphic design
[Edinburgh College]

Pitching #oneweek6

24 March 2015

On Thursday, our 'One Week' student design teams will be pitching their projects to the client, Edinburgh's craft-beer specialists Innis & Gunn.  Up in the studio, each team will be given a fifteen minute slot - 10 minutes to present and then 5 minutes for a Q&A.  After the presentations, Lucy Hine, Marketing Manager at Innis & Gunn, will have the tough task of choosing the winning solution.

Lucy Hine, Innis & Gunn. Pic by Derek Anderson.

Directly after the presentations, in what has become a bit of a tradition, we'll exhibit all the artwork in the college Hub where mentors and designers from all of the agencies involved will get to view the results at a lunchtime reception.

Presentation times:
09.30 - Team Blonde
09.45 - Team Gate
10.00 - Team Multiply
10.15 - Team Lewis
10.30 - Team Realise
10.45 - Team Whitespace

You can also check out a series of images on our flickr, taken by our resident photographer Derek Anderson, who toured the agencies and team locations recording the project.

#oneweek6 Friday

20 March 2015

Our latest 'One Week' project is finishing up today, with the teams finalising their ideas with their respective mentors and agencies. The client for this project is Edinburgh-based craft beer specialists Innis and Gunn, and the agencies who've supported the course and taken on teams are Blonde Digital, The Gate Worldwide, Lewis, MultiplyUK, Realise and Whitespace.

All six teams will have a few days to tweak their solutions, and the final presentations to the client will be on Thursday. The work will also be exhibited in the college Hub on that day, and the winning design will be used by Innis & Gunn in its summer promotion plans. You can catch up on how the projects have been going via our Storify, although the teams have been under strict instructions for the client not to discuss or post images of their work.

BasketBall Foundation Scotland

16 March 2015

HNC Graphic Design students Rumana Sayed and Hannah Johnston have been working on a live project for Basketball Scotland, the national governing body for basketball in Scotland. The brief, set by Basketball Scotland's Marketing & CRM Manager Berta Galvez, was to create a new mark and a set of cohesive brand guidelines for Basketball Scotland Foundation - the organisation's soon-to-be-launched charity arm.  Berta and her team liaised with the students and gave some great feedback at each stage of the process, and the full branding is now underway.

The visual samples here detail the design process that produced the mark. The client had already supplied the team with their corporate typeface, Praxis LT Bold, and the colour palette was a variation on the existing branding for Basketball Scotland.


One Week #6 : Innis & Gunn

12 March 2015

On Wednesday our graphic design students were briefed on the latest 'One Week' project, which runs next week, from Monday 16th to Friday 20th March. The group attended a briefing by the client Innis and Gunn - Scotland's leading export beer brand - at their Headquarters in Randolph Place, Edinburgh. The students were accompanied by tutors Helena Good and Alex Gunn, plus mentors from the six agencies involved on this project - Whitespace (who generously offered us the project on behalf of the client), The Gate Worldwide, Multiply, Lewis, Realise and Blonde.

We'll be documenting the project via our Storify and participants can contribute with the hashtag #oneweek6. The One Week project is part of our award-winning experiential employer-engagement Mentoring Programme, where our students collaborate in teams, working alongside various creative agencies for a full week. Our most recent One Week project was for G.F. Smith (November 2014).

In the Fine Art Studio

10 March 2015

We're big fans of the 'hands on' ethos in the design process, and during the NC (Foundation) year, the students do three related units (Colour, Exploratory Media Handling, Drawing) that focus on exploration, expression and making a bit of a mess.

This week we set up a session in the Fine Art studios, where the class got to spend a whole day drawing with a variety of materials and tools, with some great results.

Coffee In A Book

9 March 2015

Some inventive print design from Matt White on the latest NC project - a packaging brief for Glasgow-based coffee specialists Matthew Algie who were looking to create one-off gift packs of their best-selling flavours, exclusively on sale only in the National Gallery of Scotland.

Matt came up with the idea of packaging three flavours of coffee in book cover jackets rather than standard pinch bags or foil packs.  He connected each flavour to an artist whose work is on display at the Gallery - Tinderbox is connected to Emil Nolde, Pandora to John Bellany, and Forza to pioneering Modernist John Cecil Stephenson.

Inspired by Grammar school textbooks and Modernism, Matt then combined vector illustration, bold colour and clean sans serif typography to create a set of balanced, minimal paperback book covers. Each can be displayed separately at the point-of-sale, or also packaged as a trilogy or box set.