The graphic design course blog for
HND Visual Communication at Edinburgh College

Another Breakthrough

25 November 2016

Earlier this week the shortlist for this year’s DMA Breakthrough Award, sponsored by The Economist, were announced.

Entries came from 11 different Universities and Colleges around the UK, with students studying anything from advertising and marketing to graphic design and psychology. The shortlist included two of our current HND students, Sam Haynes and Jennifer Grieve, who submitted a standout solution for the Economist's direct mail brief. The winner(s) will take home a paid internship at a top agency and a £1,000 cash prize, with second place pocketing £500 and third place receiving £250.

Last year our HND student Ayesha Islam's submission for the East of England Co-Op brief took the Breakthrough Award, and she won a month-long placement in London at Proximity.

Sam and Jennifer will be travelling to London on Dec 6th to the DMA Awards - good luck guys!


Highland Park One Week

6 November 2016

Here's the video from our recent One Week project for Highland Park (Edrington), nicely shot and edited by our resident video specialist Richie McAllister.  The agencies involved this time around were Lewis, Multiply, Neish, Teviot and Whitespace.
 


Two Truths & One Lie

24 October 2016

This is an annual project for the NC Graphics class. This year, they had to write three statements about their music taste and produce a typographic response.  All the work will be posted on Pinterest soon, but here are some nice examples, all pretty self-explanatory, you just have to guess which ones are true...

Ruari Smith


Lea L'Homme


Blanca Jiminez


Connor Burns


Kit Lawson



Highland Park - One Week

15 October 2016

On Friday our design teams pitched their one week projects to the panel from Edrington - Jason, Wendy and Juliet. Each team presented their project and then they had to mount their deliverables down in the college hub for exhibition, where the other teams, and some of our industry mentors, could view all the work.

For this project, we worked with design agencies Lewis, Multiply, Whitespace, Teviot and Neish. Each team consisted of up to seven students, at five different locations across Edinburgh, and in some cases with multiple mentors to a team.  The teams had four days to produce the creative work, and 30 minutes on the Friday to present it.

As well as tutor visits and agency meetings over the week, communications across teams were run through the slack App, allowing students instant feedback and crits as they went along. This also provided the tutors with a running commentary on how the week was progressing.

Edrington's Jason Craig announced the winning work, with Team Lewis just pipping Team Teviot to the top prize. Team Lewis will now get to work with Edrington on the Highland Park brand.  The other teams all received Highland Park goodies and a great deal of praise.  As it turned out, all five teams were separated by only a handful of points, based on Edrington's judging criteria (i.e. based on exactly whats covered in the brief). Having worked with our students before (on Cutty Sark in 2013), they had a good idea of the kind of work to expect, but were really blown away by the quality and depth of ideas the students managed to produce in less than a week.

This was our ninth project of this kind, and the client and the agencies were again impressed with the professionalism and creative energy of all the students - the opportunity for this level of employer engagement is central to the curriculum offering on the course.  I'll post up samples from all the work soon, and there some examples here -


Jason Craig gives some insightful feedback to Team Neish.


Team Lewis #vikingconquerors


Team Lewis #vikingconquerors


Team Lewis #vikingconquerors


Team Teviot #vikingsoul


Team Teviot #vikingsoul




One Week No.9

13 October 2016

Our 9th One Week project finishes tomorrow, when HNC and Final Year students, working alongside 5 agencies - Teviot, Multiply, Lewis, Neish and Whitespace - will pitch their work to the client, Edrington's Highland Park brand. This is the second time that we've been lucky enough to work on a live brief with Edrington (we did a one week for Cutty Sark back in 2013).  Samples of all the work, plus the winning idea, will be posted once the winners have been announced.


The Client and the Brief




Breaktime.


Team Multiply at Multiply.


Team Whitespace, at Whitespace.


Team Neish (with Graham Neish) at Creative Exchange.


Team Teviot - at Codebase, Granton Campus.


Team Lewis at Creative Exchange.

All images by Derek Anderson.


Commercial Types

7 October 2016

Our HNC graphics class have just finished their first major project of the year, 'Commercial Types'. The brief was to create an identity, promotional material, and exhibit samples for an exhibition aimed at introducing five important typographers - Matthew Carter, Bruno Maag, Tobias Frere-Jones, Carol Twombly and Erik Spiekermann - to a broader, non-design audience. The class were paired in creative teams for this project,a nd had the opportunity to discuss the work with our group of 'Design Buddies' at last week's Mentor Evening in the college.

Here are some samples from two of the final results. You can see samples from all of the projects on our Pinterest boards.


Renee Simonini and Julia Martins - 'Un-familiar Faces'








Hazel Pike and Lena Sakura - 'Typogravity'