The graphic design course blog for
HND Visual Communication at Edinburgh College

HND Year 2 : Wear (RED) 2010

20 January 2008

(RED) was created by Bono and Bobby Shriver to raise awareness and money for The Global Fund. The idea was to team up with the world's most iconic brands to produce (PRODUCT) RED-branded products. A percentage of each (PRODUCT) RED product sold is then given to The Global Fund, to invest in African AIDS programs.

Brands involved include GAP, Armani, Dell, Starbucks, Amex, Apple and Microsoft. For their 2010 campaign, 'Wear (RED)' they want to attract new brands.

Tag Heuer and Chanel want to get involved with (RED), but their affluent/exclusive top-end images mean that they are very protective of their branding. They want control over some aspects of the campaign. Choose either Tag Heuer or Chanel, and develop an introductory campaign ad for (RED).

As part of the camapign you'll need to create suitable straplines for the poster and the website.

The line 'wear (RED)' should appear.

1. 1 X magazine advert with (RED) branding – A4 portrait
2. 1 X (RED) sample product webpage – A4 landscape
3. A digital file archive for the poster.

• The research is specialised – both clients have impressive online resources
• Retain the visual style of your client’s previous ad campaigns
• You may use a celebrity
• Please state the magazine the ad is to be placed in
• Your product page is for www.joinred.com. You will provide the copy.


Units integrated include DX30 35 Design Production and DV6C 35 Web Design Project.