HND Year 1 Brief #2 : Type Factory

The Type Factory is a new museum and gallery space being developed in a location of your choice. Offering an exciting resource and experience for designers, school-children and discerning tourists, its mission is simple: it aims to inform and enthuse its visitors about all aspects of type and to promote all things typographic.

The factory will house a range of artefacts and displays that demonstrate the history of type and typographic design, while the gallery space will host temporary exhibitions of contemporary type design and typography and offer a venue for talks by some of the leading advocates of design as well as emerging talent.

The factory will also house a café and book-store which will encourage visitors to meet, share their thoughts and aspirations.

The Brief
Design a visual identity and range of promotional materials. You must use the name the Type Factory. The identity should capture the essence of the experience that the visitor will have. You should show how the identity would work in black and white and in full colour.

You should present this on a separate A4 sheet.

The logo should also be applied to an A4 letterhead and business card. As part of the presentation you should create a piece of wrapping paper that can be used as part of the packaging for the shop.

You may also want to think about how your branding would be applied to the book- store and café.