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HND Visual Communication at Edinburgh College

Probably the Best Job in the World...

19 February 2010

The BBC only launched their customisable website last year, and are currently getting a grilling about the way they spend our money, but they still have the budget to hire Neville Brody's Research Studios to overhaul their digital output.

The collaboration will see a huge re-design of the BBC's online presence, which they are calling a 'Global Visual Language'. The brief is to take the organisation and its users into a more compelling digital space.

BBC Embedded Media visual

Brody has been tasked with re-inventing the typography, colour palette and iconography of the BBC's online branding.

The studio is currently in the process of consolidating all the work into a styleguide that can then be used across the whole range of BBC output - in effect a new set of branding guidelines. As part of this monumental re-vamp, it looks like Brody has also been tweaking the BBC's established typeface - Gill Sans.

On the Research Studio website, Brody called it 'probably the best job in the world ', and said that 'the core approach has been to find a simple, modern and compelling experience based around dramatic and scalable editorial concepts.'

Research Studios also posted up some brilliant examples of the work-in-progress, including typographic studies, colour wheel samples, layout ideas and an amazing array of vector icons. Check out some of the examples:

Program previews


Program previews

Sample palette

Research Studios BBC work-in-progress