welovedesignetc
The graphic design course blog for
HND Visual Communication at Edinburgh College

Write It Out!

25 October 2011

As Erik Spiekermann once observed, "a real typeface needs rhythm, needs contrast, it comes from handwriting, and that's why I can read your handwriting, you can read mine."

So as part of their Typography unit, HND Year 1 were tasked with celebrating the handwritten word with a project entitled 'Write It Out!'

With the proposed client as the National Museum of Scotland, the brief required two submissions - handwritten letters to our industry mentors, and a set of visuals creating a campaign to promote an exhibition. Two of the most engaging results came from Stefano Cocchia and Katy Johnston.

Stefano gathered together some great quotes about handwriting, and created a series of bright typographical posters and then combined them all into this funky ad -




Katy Johnston's concept began with an inventive letter to Alan Lennon of Lennon Design, in the form of a doctor's prescription, with some great copy - Junior Designer, *Intern, 1 X daily as required between 9am and 5.30pm (weekends - emergency use only).

Katy Johnston letter


Katy then developed the medical theme and came up with some great
visual ideas alongside further examples of her inventive copy -

Katy's poster1

Katy's poster2