Earlier this year we had a discussion with the Zoo's Marketing team about a possible collaboration as part of their Centenary celebrations. Opened in July 1913, Edinburgh Zoo is just a couple of miles to the west of Edinburgh city centre, and is home to more than 1,000 rare and endangered animals. The star attractions, the Giant Pandas, had already helped to increase footfall significantly this year, but the Marketing team were looking for a campaign targeted at twenty and thirty-somethings, traditionally the toughest sector to attract to zoos.
Our students visited the Zoo last Thursday to get their research started, and on Monday morning they'll sit down with their respective mentors to analyse the brief and get organised into their agency roles. And then we are off.
Monkey Business at Edinburgh Zoo for our Graphics students.