welovedesignetc
The graphic design course blog for
HND Visual Communication at Edinburgh College

Lyons Coffee Packaging

25 February 2014

NC Graphic and Digital Design presented their latest project this week - to re-design Lyons budget-brand ground coffee packaging. The brief was to retain the low-cost, good quality brand position, but to attract a more affluent consumer to choose Lyons. The coffee comes in three flavours - Gourmet Italian, All Day and Good Morning.

A standout solution came from Zsofia Elek who created a sophisticated design that suggests a high quality product, and uses icons to reflect how and when you might choose to drink each flavour, along with a mixed vintage/modern theme that ditches the primary colours and script font on the current labels for a set of organic tones and a sans serif typeface.