The graphic design course blog for
HND Visual Communication at Edinburgh College

Reinventing Matalan

26 February 2015

HNC Graphic Design recently presented their rebranding project - a brief to reinvent and reinvigorate the Matalan brand.  As well as creating a new mark and producing brand guidelines, the project called for visual concepts in print and digital to communicate the new direction the brand was being taken in. You can see a range of sample visuals on our pinterest board, and here are a few tasters that showcase the variety of ideas the project produced.

Olga Komineck combined clever copy with elegant typography and a hint of Americana to create a fresh change of direction for the brand -

Kiera Winfield looked to Google's Material Design guidelines to develop a vibrant colour palette for her intriguing and minimalist '*there is more to Matalan' concept -

Another direction came from Annabel Gibb, whose 'restyle yourself' concept combined a handwritten font with a bold circular red mark providing plenty of energy and a broad appeal.