welovedesignetc
The graphic design course blog for
HND Visual Communication at Edinburgh College

Coffee In A Book

9 March 2015

Some inventive print design from Matt White on the latest NC project - a packaging brief for Glasgow-based coffee specialists Matthew Algie who were looking to create one-off gift packs of their best-selling flavours, exclusively on sale only in the National Gallery of Scotland.

Matt came up with the idea of packaging three flavours of coffee in book cover jackets rather than standard pinch bags or foil packs.  He connected each flavour to an artist whose work is on display at the Gallery - Tinderbox is connected to Emil Nolde, Pandora to John Bellany, and Forza to pioneering Modernist John Cecil Stephenson.

Inspired by Grammar school textbooks and Modernism, Matt then combined vector illustration, bold colour and clean sans serif typography to create a set of balanced, minimal paperback book covers. Each can be displayed separately at the point-of-sale, or also packaged as a trilogy or box set.