The graphic design course blog for
HND Visual Communication at Edinburgh College

Guerilla Time, Naturelly

23 April 2015

After the Easter break, all our groups are now working on their final projects, but there was still time to squeeze in one of our famous one day projects.  For this one, mentor Charlie Boyle came in yesterday from Multiply at 9.15am sharp to take our HNC group through a guerilla project.

Charlie gave a presentation on behalf of the client, juice drinks brand Naturelly, and tasked the class to develop a viral video concept to promote Naturelly's Jelly juice drink by 3.30pm that day.

Charlie Boyle (right) with the HNC class in studio R310.

Guerilla projects are a mainstay of the course and one of the key learning strategies we have in place to develop design thinking. Multiply will announce the winner in due course and the idea will be put forward for development. The agency will also be offering a summer placement to the winning team.