welovedesignetc
The graphic design course blog for
HND Visual Communication at Edinburgh College

YOYP Xmas Alphabet

18 December 2018




We had Whitespace in a couple of weeks ago to run a guerilla day for their Year of Young People project. Whitespace briefed 60 students (also including a class from Napier University) to each take a letter and create a festive themed alphabet. Chris Brohl and Niamh Curran came in to R310 and  over the course of the day the students put together a set of creative letters.  Everything was top secret, given that the results were goign to be used on real Christmas cards.

The resulting alphabet was used to send out letters to Whitespace's clients, friends and supporters. You can check out the results of the project, and read more about it here.




Pure Joy

HND Graphic Design student Joy Mooney took the Breakthrough Award at the DMA awards recently in London. The DMA Breakthrough Awards runs in partnership with the DMA Awards and GRT.



This year, Direct Line supplied the brief, which was to re-position Direct Line to a younger target audience for new car insurance by building awareness of the brand and increasing understanding of 'black box' insurance. We managed to produce all three finalists with Joy being joined by Natasha Ryan and Blanca Jiminez.

All three travelled down to London with tutor Helena Good to pitch their ideas to the judging panel, ahead of attending the Awards.  Joy took the top prize but Natasha and Blanca shared the joint Silver prize - a huge achievement all round for our student creatives.